Loreal EverSleek & New Feria !!!!

Week 11~ Intergrated Marketing Communications

L'Oreal's immediate Integrated Marketing Strategy has strong emphasis on personal selling which is dominating other markerting strategy's. Also. L'Oreal use of print media such as " Harper's Bazaar ans In Style" magazine is a proven effective advertising measure for the company. However, L'Oreal is not making effective use of internet and direct marketing and it's ad' campaigns are not drawing in it's target market. As a result, according to a report in articlesolve.com, L'Oreal's SWAT team uncovered the disadvantages not emphasizing internet and direct marketing.
Futhermore, L'Oreal UK is in the  process of revising it's Integrated Marketing Communication and the improvement of "IMC" will have advertisements that will entice the younger generation to shop more of L'Oreal's products. Also, internet and direct selling will be integrated more with the strong an effective personal marketing.
L'Oreal is remaking it's Integrated Marketing Communications to fit the younger generation, but as the popular proverbs goes "If it's not broken don't fix it" because in an effort to rejuvenate younger faces, the company might very well loose the more "mature" faces.

Week~10 Product Concepts

L’Oreal distributes products whose objective is to satisfy an individual’s beauty and personal wants. The company’s make up brand is extremely convenient because it is inexpensive compared to other make-up companies such as Channel, Mac and Bobbi Browns. It’s also available in all make-up isles of all drugstores, such as Walgreens, CVS, and Duane Reade which makes it convenient to buy. L’Oreal has other companies such as Maybelline whose products are just as inexpensive and definitely worth it.

L’Oreal doesn’t just carry a single product line. Though they historically known for the make-up collection, they also have skin care, hair care and hair color products. The company established a product line extension when they expanded their mascara collection. For example, they invented many new mascara with the same effects however each item included something new. Over the past years, L’Oreal has modified some of their products, especially their shampoo products. It is now eco-friendly and their shampoos has been formulated with different natural ingredients, such as antioxidant horsetail plant extract, free-radical-countering lycopene and moisturizing bran oil.

Overall, L’Oreal experiences repeat sales from the same customers because they have a high brand equity and loyalty. They reward their loyal customers with gratis and discounts. Their marketers continuously find ways to get them to come back.

            I truly believe that their breadth of product mix has helped generate more profits. They offer a variety of products to choose from and different combinations of every type of make-up. Indeed, L’Oreal is a notable brand because millions of consumers possess loyalty and trust in their business. They do an excellent job showing that their products are always relevant and satisfying after all everyone does want their make-up to look GOOD and not CHEAP!

Sadly this is NOT in NY :(

UP TO 90% OFF !!!!!!!!!!!!!!!!!!!!!!!!!!               L’oreal is having their warehouse sales this month! Together in this big sales, brands offered here are L’Oreal Paris, Garnier, Maybelline New York and more! Ladies, don’t miss this chance to grab these cosmetic product if you are a big fans of them. As the world leader in Cosmetics, L'Oréal is focused entirely on the beauty industry and contributes to the individual beauty of women and men around the world , from all cultural origins and providing solutions to enhance their sense of well being and making the universal dream of beauty into a unique experience. Beyond science and sensibility is the passionate enthusiasm of the people who make L'Oréal what it is, their ability to sense future aspirations and their determination to anticipate up and coming trends.

Week 9~ Sale Promotion and Personal Selling

 L’Oreal’s sale promotion strategy for the past several years has been to position its products a cut above the best of the drug-store cosmetic brands like Revlon and Max Factor. At $8, a tube of L'Oreal lipstick might cost a little more than a comparable Revlon product, significantly more than Cover Girl or Maybelline, astronomically more than budget brands like Artmatic, but still far less than the department-store lipsticks and direct-marketing brands like Mary Kay.

Most L'Oreal makeup products aren't bubble-wrapped on cardboard like Artmatic and Wet & Wild - both serviceable products. L'Oreal displays are elegant. So are its spokesmodels -- not merely beautiful but ultra-classy celebrities like Meredith Baxter, Cybill Shepherd, and Melanie Griffith, who get up close and personal with their sister-viewers, confiding that, yes, L'Oreal DOES cost a little more ... "but I'm worth it."

The price difference between L'Oreal and its nearest competitors is actually either nonexistent or too small to deter consumers from paying extra for hair-color products that won't go orange or turn their hair to straw. And for those frugal Friedas who will buy the least expensive product, there's always Maybelline. That's just fine with L'Oreal, which owns both brands.

L’Oréal Network for Suppliers

POS - Promo / Suppliers

The promotion of our products is a strategic business driver for all the L’Oréal brands . Point of sales (POS) and promotion items (Promo) are important means to advertise L’Oréal products. This field requires creativity, innovation, discipline and competitiveness.

Our purchasers work therefore with a supplier panel capable to provide  :

§  Multi- material POS (metal, plastic, wood …)

§  Cardboard POS

§  Presentation boxes

§  Printing (notices, book, …)

§  Accessories (luggages, textile, gifts...)

POS - PROMO / Packaging

     The objectives of the Packaging Department are:

§  to ensure the compliance to Regulation and Sustainable development Stakes

§  to guarantee the quality through the writing and the communication of a detailed briefing for some item categories.

§  to structure and to develop technical competencies and the technology surveillance

To achieve these goals, the Packaging Department rely on the supplier competences and expertise to

build together a common vision for quality

Because We're Worth IT !