Week 1~ Brief History + Mission Statement

MAYBE SHE'S BORN WITH IT. MAYBE IT'S MAYBELLINE

Maybelline New York, the world's n1 cosmetics brand, provides quality and innovation with a modern New York feel at an accessible price point. Decades before the slogan, "Maybe she's born with it. Maybe it's Maybelline," was created in 1991, the brand was making the "it" accessible to women everywhere and empowering women worldwide to make the most of their unique beauty potential.

Maybelline New York introduced the first modern mascara to the American market in 1917 and made mascara a part of women's daily lives. Great Lash, launched in the US in 1971, remains one of the brand's best-selling products today.

Maybelline New York brings together the feel, the flavor and the success of Maybelline and injects the New York elements that give the city its cool, captivating atmosphere. Today, Maybelline New York is available in more than 90 countries. Offering more than 200 products, it combines technologically advanced formulations with on-trend expertise to create accessible, high performance cosmetics and beautiful colors with a stylish, urban edge.

Maybelline's Mission

"We believe that everyone aspires to beauty. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees.

We are proud of our work."