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Sunday, February 20, 2011

Week 4~ L'Oreal's Marketing Environment (Recession)

L'Oreal remained stable despite the 2008 Reccession, with an increase of 1% from the year before, and an average of 3.9% in sales in the last 15 years.  However, L'Oreal's largest geographic zones performed poorly with a 6.3% decrease and 3.4% decrease in Same store sales in Western Europe and North America. Meanwhile, in emerging markets, L'Oreal had 3.3%, 8.3%, 11.2%, and 5% increases in Same store sales in Eastern Europe, Asia, Latin America, and Africa, respectively. The benefit of its international exposure means the effects of poor sales do not have as high an impact as it would on a company that is based solely in North America or Western Europe.

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