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Monday, February 28, 2011

Week 5 ~ Global Vision

The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb, it has developed activities in the field of cosmetics. In 2003, L’Oréal announced its 19th consecutive year of double-digit growth. L’Oréal has operations in over 130 countries, employing 50,500 people, 24% of which work in France. 3.3% of consolidated sales is invested in research and development, which accounts for 2,900 of its employees. In 2003, it applied for 515 patents. It operates 42 manufacturing plants throughout the world, which employ 14,000 people. 

L'Oreal is ranked No. 68 in Ad Age's Top 100 Global Marketers' report, with annual ad spending of $553 million, half of which is in Asia, where L'Oreal is the No. 4 advertiser. In home market France, L'Oreal is No. 2.

Certainly, L’Oreal is doing a great job in global marketing by expanding their products in other places and catering to the nation's cultural values. They know what things sell in a particular region and also take other variables into account. Hence, they acquire more profits and business opportunities, as they continuously thrive in a competitive global market!

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