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Sunday, March 20, 2011

L’Oreal advertising: Apple's got an app for that

Californian computer giant Apple has announced it will expand its iAd mobile advertising network in the coming months and L’Oreal will be one of the first to utilize the platform.

The cosmetics company launched its own campaign on the iAd platform in December, initially in the UK and France, with Germany and the US who followed in January.

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