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Monday, March 7, 2011

Week 6 ~ Consumer Decision Making

The cosmetics division of L'Oreal has four segments: professional products, consumer products, luxury products and active cosmetics.

L’Oreal advertising is one of the most important factors affected purchasing decisions. The advertising is available anywhere both inside and outside home. Recent research suggests that people spend two and a half hours on average watching television. Typically every company realise an essential of advertising as it is shown in the profit and loss statement. Moreover it is noticeable that budget for advertising always high.   It is well-known fact that advertising plays an important role in people's daily lives.
In addition, their site has a product review where consumers can blog about their attitude/experience towards the item. The company reads the critique and analyzes how they can improve. These are ways that they enhance positive consumer decision making.

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